At the Finali Mondiali event Ferrari welcomes its committed fans, sponsors and partners in order to celebrate the end of the racing season together, as Ferrari community. The weekend offers several races in different categories, like the Shell Ferrari Historic Challenge, the Ferrari Challenge, the FXX Programme and the F1 Clienti. The climax of the weekend is undoubtedly formed by the exhibition performed by the Formula 1 drivers of Ferrari, as this year were presented Felipe Massa, Giancarlo Fischichella and the new star of the Ferrari team: former world champion Mr. Fernando Alonso. No wonder Ferrari chose Spain as location of this year’s Finali Mondiali…

The race weekend, with exhibitions and activities interlaced, was preceded by a workshop where to Ferrari had invited its forty top licensees and main sponsors to talk about future cooperation, with Ferrari and with each other. Companies like Puma, Sony, Shell and the Indian multinational TaTa Group were present, just like BERG Toys. In the workshop it became clear that BERG Toys is a well-respected and important licensee of the Ferrari company. Both parties aim for a long lasting partnership.

During the Finali Mondiali itself, BERG Toys offered a pedal go-kart track (with several pieces of all three BERG Ferrari models) in the Kids Zone, which was installed next to the paddock of the Valencia circuit. The presence of the track, the display of the pedal go-karts and the friendly staff was arranged in harmonious cooperation with our BERG Toys importer in Spain: Mr. Oriol Masclans of company Masgames in Barcelona.

You cannot imagine the exposure our pedal go-karts got and how much attention was drawn! In an ocean of Ferrari cars, our pedal go-karts were the islands standing out. Several professional race car drivers sat themselves behind the wheel of a BERG FXX Exclusive, FXX Racer or F1 and Spanish national broadcasting station La Sexta (THE sports channel of Spain) showed an item on the pedal go-karts in the nine o ‘clock sports news on Saturday evening.

It is clear as daylight that BERG Toys has shown itself in a professional and positive way during Ferrari’s Finali Mondiali 2009 and the accompanying sponsor / licensee workshop. Besides, the exposure, visibility and attention generated give us as BERG Toys community a boost.