BERG Toys sets its sights on the US
Worldwide From the Netherlands, BERG Toys operates in 40 countries worldwide. The company works with a fine-meshed dealer network in Germany, France, Belgium, Ireland and the Netherlands. Elsewhere, such as in Russia, South Africa, Australia, Scandinavia and Latin America, the company is represented by importers.
Coast to Coast In the US, BERG Toys has acquired the import organisation of Frank Bewersdorff. Mr. Frank Bewersdorff will be President at BERG US LLC. This will enable BERG Toys to manage its operations more efficiently and directly. With the pedal go-kart being relatively unknown in the US, the challenge is to introduce this Dutch product to the American market. There is considerable growth potential in the US and this new arrangement will create more opportunities to explore and serve the market together. It will now be possible to implement product developments earlier to respond more quickly to the American market.
US vision Many countries are already familiar with the go-kart. For the Americans, however, the go-kart needs to become an established phenomenon. The well-known BERG Toys licence products such as the JEEP, New Holland and Ferrari go-karts are already popular in the US.
Henk van den Berg: “Both parties are delighted with this development. Frank Bewersdorff will continue to work for the company, with products which are close to his heart. The merger of the two companies will ensure that BERG Toys is even better positioned to serve the American market.”